Lillie Eiger

Director — represented by REGULAR, Los Angeles · New York.

Vivid. Energetic. Rebellious

Chicago-born, South London-based Lillie Eiger is renowned for bringing an infectious energy to set and forging authentic connections with her subjects. Her approach has led to high-profile collaborations with leading voices in the music world, including Billie Eilish, as well as long-term creative relationships with icons such as Harry Styles, Florence Welch and The xx.

Lillie cut her teeth shooting fashion weeks for Dazed before applying her signature blend of vivid fashion portraiture and lifestyle imagery to global brands including Adidas, Burberry and Dr. Martens. Since expanding her practice into moving image, she has been commissioned as a photographer and director to create fully integrated campaigns for brands such as Depop, Uber Eats x Disney+ and Swatch. Through her directing work, Lillie brings her distinctly stylish and color-rich visual language into the commercial space, with a particular affinity for food and drink. Her instinctive attention to detail and genuine love of the subject translates into bold, energetic TVCs for brands such as Taco Bell and IHOP.

Lillie also serves as Creative Director for pop artist Chloe Qisha, combining her expertise in directing, photography and world-building to craft a unique and cohesive visual identity for the artist across all touchpoints.

Selected clients: IHOP, Taco Bell, Depop, Uber Eats, Swatch, Chloe Qisha, Phoebe Green.

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Production CompanyLos AngelesNew YorkEst. 2026
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