Simon Gustafsson

Director — represented by REGULAR, Los Angeles · New York.

Poetic. Dynamic. Human

Born in the heart of the Swedish forests, Simon discovered filmmaking through skate videos, an instinctive, fast-paced style that still echoes in his work today.

He moves seamlessly between commercial, fashion and beauty projects, always with a focus on strong visual storytelling. His films are atmospheric and poetic, blending striking imagery with a sharp sense of emotion and rhythm. Simon gravitates toward contrasts, the intimate against the bold, the polished against the imperfect, always seeking that tension where originality sparks to life, sometimes with a dry smile hidden in the mix.

Selected clients: Rolls-Royce, IKEA, Hedvig, Röhnisch, Nike, Deadwood, Vogue.

Work

• Rolls-Royce — Shaped By Time, Made By People
• IKEA — We Are The Change
• Hedvig — What's Your Problem
• Röhnisch — FW22
• Nike — Luminous
• IKEA — Do Something Change Everything
• Deadwood — Recollection
• Vogue — The Gondola

@oldirtysimpaj on Instagram

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